Partners Accelerate Media Innovation with AI Agents and Microsoft Cloud
Microsoft Events brings top media partners to Ignite 2025, showcasing real-world applications of Azure, Fabric, and generative AI in media innovation, featuring speakers Alessandra Antonelli, Tanya Khaiyanun, and Erik Ramberg.
Partners Accelerate Media Innovation with AI Agents and Microsoft Cloud
Overview
This session from Microsoft Ignite 2025 demonstrates how media organizations and partners are using Azure, Microsoft Fabric, and generative AI to drive faster, smarter content production and distribution, while creating richer and more immersive audience experiences.
Key Topics
- AI-First Frontier Firms & Leadership Readiness
- Introduction to media organizations leading the AI transformation
- Real-World Examples
- Dentsu
- La Liga
- Le Monde
- Hypercinema
- Marketplace & Partner Growth
- Utilization of the Microsoft Marketplace to empower partners and fuel AI growth
- Partner Success Stories
- NBA
- Universal Studios
- Guest Insights
- Tanya Khaiyanun (PwC)
- Erik Ramberg (MediaKind)
- MediaKind Perspectives
- Scaling live events and enhancing viewer engagement using AI
- Redesigning Media Processes
- AI as a core business enabler for workflow automation and improved content delivery
- Building Data Foundations
- Strategies for ensuring high data quality to maximize AI capabilities
- Privacy & Intellectual Property
- Approaches to secure cloud architectures that address regulatory concerns
Technical Focus
- Deployment and scaling of Azure and Fabric data platforms for media solutions
- Integration of generative AI agents to automate workflows and drive creative processes
- Data management and governance tactics for operational excellence in media environments
- Attention to privacy and IP through robust cloud security measures
Related Resources
Session Information
- Speakers: Alessandra Antonelli, Tanya Khaiyanun, Erik Ramberg
- Format: Ignite 2025 Breakout
- Level: Intermediate (200)
- Related Sessions: PBRK388
This session illustrates significant advances and challenges in media technology adoption, combining AI, cloud infrastructure, and advanced data management to meet industry needs.