Orchestrating Customer Experiences with Adobe AI Agents and Microsoft Foundry
Presented by Anoop Sahgal and Siddhartha Srivastava at Microsoft Ignite 2025, this session details how Adobe and Microsoft empower marketing teams with interoperable AI tools and Microsoft Foundry.
Orchestrating Customer Experiences with Adobe AI Agents and Microsoft Foundry
Speakers:
- Anoop Sahgal
- Siddhartha Srivastava (Product Manager, Ecosystem Team)
Session Overview
This Microsoft Ignite 2025 session demonstrates how Adobe and Microsoft are partnering to address rapidly increasing content demands and technology fragmentation in marketing. The focus is on leveraging interoperable AI solutions and Microsoft Foundry to:
- Connect marketing-specific workflows
- Expand team capabilities with agentic AI
- Deliver scalable personalization
- Ensure enterprise trust and responsible governance
Key Topics Covered
- Building an Agentic AI Foundation: Creating competitive advantage through agent-based AI architectures.
- Responsible AI and Governance: Emphasizing Microsoft's and Adobe's commitment to responsible use and robust controls for AI systems.
- Extensible Ecosystem: Leveraging partner-driven innovation with an interoperable platform.
- Microsoft Foundry Collaboration: How Foundry supports publishing, discovering, and orchestrating AI agents across organizations.
- Real-Time Data Pipeline and Customer Profiles: Integrating data pipelines to maintain up-to-date, actionable customer information.
- Campaign Effectiveness and Dashboard Analytics: Using advanced analytics platforms to assess and optimize marketing performance.
Learnings and Insights
Attendees will understand how to:
- Connect disconnected marketing technologies using Microsoft Foundry and Adobe's AI agent ecosystem.
- Build and manage data pipelines for real-time customer profiling and campaign personalization.
- Implement responsible AI and governance in marketing applications.
- Scale marketing initiatives using enterprise-grade cloud AI infrastructure.
Resources
For more sessions on Azure AI apps and agents, search session code BRK184 or look for the #InnovatewithAzureAIappsandagents tag.