Hosted by Microsoft Events, this Ignite session introduces agentic AI applications in retail, showcasing practical deployment and integration strategies guided by experts Rasmus Hyltegard, Pepijn Richter, and Amit Trivedi.

Agentic AI Agents: Transforming Retail with Microsoft Azure

Presented at Microsoft Ignite 2025 – BRK382

Overview

Agentic AI is revolutionizing retail operations, from personalized shopping experiences to catalog enrichment and employee empowerment. This session guides retail technologists through:

• The concept of agentic AI for retail
• Case study: Personalized Shopping Agent (Ralph Lauren example)
• Connecting agents to data environments
• Demo options for agent development
• Publishing agents to user experience channels
• Facilitating consumer interactions via question-based recommendations
• Implementation strategies for scalability and simplicity
• Step-by-step walkthrough: Catalog Enrichment Agent workflow
• Empowering frontline workers with AI and orchestrating multiple agents
• Strategic advice: Customer-centric channels and unified engagement
• Marketplace availability: Partner-built agent solutions and demo exploration

Key Topics and Chapters

• Personalized Shopping Agent Concept (00:00)
  • Use case for tailored recommendations
  • Implementation with Azure AI
• Data Environment Integration & Demo Options (00:15:24)
  • Connecting agents to organizational data
  • Live demonstration of agentic capabilities
• Publishing Agents & UX Integration (00:24:56)
  • Deployment workflows to retail channels
• Consumer Interaction Demonstration (00:26:41)
  • Question-based recommendation systems
  • Enhancing engagement and conversion
• Scalability & Simplicity (00:29:43)
  • Modular architecture for rapid deployment
• Catalog Enrichment Agent Walkthrough (00:33:01)
  • Automated enrichment using AI pipelines
• Frontline Worker Empowerment – Multi-Agent Orchestration (00:41:47)
  • Coordinated agents supporting staff operations
• Unified Customer Channel Strategy (00:43:41)
  • Seamless engagement across retail modes
• Marketplace Partner Agents & Demos (00:45:16)
  • Access to partner-built solutions
  • Exploration of available agentic demos

Speaker Panel

• Rasmus Hyltegard
• Pepijn Richter
• Amit Trivedi

Actionable Insights

• Integrate Azure-powered agentic AI for personalized retail strategies
• Streamline catalog and inventory management with AI workflows
• Employ agent orchestration for improved frontline operations
• Leverage Microsoft partner marketplace for ready-to-use agentic solutions

Resources

• Microsoft Ignite Sessions On Demand
• Explore agentic AI demos and solutions in the Microsoft partner marketplace