Microsoft Events presents an Ignite session featuring Marco Casalaina and other speakers on agentic AI for creative industries. The session covers integration of AI with Azure services, practical demos, and case studies with Pantone, TomTom, and Kantar.

Agentic AI for Creatives with Microsoft Foundry and Data | BRK200

Speakers: Marco Casalaina, James Codella, Eva Jennings, Rohani Jotshi, Jari Koister, Kristijan Risteski, Bill Wittress

Session Overview

This Microsoft Ignite breakout session focuses on how creative industries leverage agentic AI, powered by Microsoft Foundry and Azure databases, to empower artists, designers, and storytellers.

Key Topics

  • Foundry for AI: Tools designed for creative tasks including new IQ capabilities and control plane improvements
  • Azure Integrations: Announcement of Azure SQL and Azure Cosmos DB support in Microsoft Fabric, enabling AI and semantic search for creative scenarios
  • Industry Use Cases:
    • Pantone: Demo of a Palette Generator that creates color-blind friendly palettes using AI
    • Kantar: CTO demonstrates Automated Ad Analysis, Scene Detection, and Feedback Systems leveraging agent agents and technical architecture with Microsoft Foundry
    • TomTom: Showcases EV driver experience enhancements using agentic AI for Charging Finder and route optimization

Technical Highlights

  • Integration patterns for bringing AI into creative pipelines
  • Technical architecture of Microsoft Foundry and intelligent agent systems
  • Feedback mechanisms and recommendation application
  • Live demonstration of creative AI tools in real scenarios

Resources

Chapters Breakdown

  • 0:00 Overview of Foundry for AI
  • 2:10 Announcements: Azure SQL, Azure Cosmos DB in Microsoft Fabric
  • 5:03 Live Palette Generator Demo
  • 11:16 Global adoption and engagement metrics
  • 14:41 Creative AI case study by Kantar
  • 19:04 Automated Ad Analysis/Scene Detection
  • 19:49 Feedback System and Recommendations
  • 21:33 Technical Architecture Deep Dive
  • 36:01 EV Charging Finder Demo

This intermediate-level session provides actionable insights and demos that help technical professionals integrate AI-driven creative solutions with Azure databases and agentic systems.