Presented by Microsoft Events, this Ignite 2025 session guides partners through building, shipping, and monetizing AI solutions via Microsoft Marketplace, featuring new tools, adoption insights, and real-world partner stories.

Marketplace Success for Partners: Building and Monetizing AI Solutions | PBRK424

Session Overview

In this Microsoft Ignite 2025 breakout, Microsoft experts share strategies for successfully leveraging the Microsoft Marketplace to build, launch, and monetize AI-powered solutions targeting both SMB and enterprise customers.

Key Topics Covered:

  • The role of Microsoft Marketplace in the partner ecosystem
  • Strategies for aligning your marketplace approach with sales and business growth
  • Adapting to growing demand for intelligent applications and AI-driven agents
  • Marketplace improvements and expanded adoption across large and small organizations
  • How buying through Marketplace can help customers meet Microsoft commitments
  • Success stories from real partners in the ecosystem
  • Introduction of Arrow’s AI platform and the Our Sphere Assistant
  • Announcement of Our Sphere AI 360 tool to help partners develop AI applications
  • Insights on the future of AI partnerships, including Arrow’s AI Accelerator program

Speaker(s):

  • Jason Graefe
  • Mason McCoy

Related Resources:

Related Sessions:

Chapters Breakdown:

  • Overview of Microsoft’s startup and AI-native partnerships (0:00)
  • AI transformation and marketplace priorities (2:16)
  • Marketplace improvements and customer adoption (10:47)
  • Growth in marketplace usage across organizations (11:54-12:09)
  • Customer benefits from Microsoft commitments (12:09)
  • Arrow’s AI platform and Our Sphere Assistant introduction (24:13-25:21)
  • Launch of Our Sphere AI 360 and partner enablement (25:21)
  • Future AI partnerships and Arrow’s Accelerator program (31:43)
  • Partner success examples: 5Trend, Pangea, ServiceNow (35:51)

Conclusion

Partners interested in scaling their AI solutions and cloud offerings can gain practical insights on marketplace strategy, new partner tools, and real-world adoption, with guidance on maximizing new revenue opportunities through Microsoft’s growing ecosystem.