Dellenny provides a practical, step-by-step guide to branding your SharePoint site, covering customization, design best practices, and tips for creating a unified digital workspace that reflects your organization’s identity.

Branding Your SharePoint Site for Your Organization

Branding your SharePoint site goes far beyond simple color changes—it’s about creating a unified, engaging digital workspace that reflects your company’s identity and encourages user engagement.

Why Branding Matters in SharePoint

  • Reinforces Company Culture: A consistent look and feel fosters a sense of belonging among employees.
  • Boosts Adoption: Professionally branded sites encourage regular use and engagement.
  • Improves Navigation: Custom branding can improve site usability and highlight important resources.

Step-by-Step Guide: Customizing Your SharePoint Site

1. Add Your Company Logo and Site Name

  • Navigate to your SharePoint site.
  • Click the Settings (gear icon) and select Change the look > Header.
  • Upload your organization’s logo (preferably a transparent PNG) and assign a clear site name.

2. Apply a Custom Theme

  • Select Change the look > Theme in Settings.
  • Either choose a default theme or customize your own by applying your brand’s primary and secondary colors.
  • Admins can create custom themes in the SharePoint Admin Center for organization-wide consistency.
  • Adjust header layout (Compact, Standard, Extended), background colors, and display the site logo.
  • Add important quick links and company info in the footer for easy access to resources like HR or IT.

4. Design the Homepage Layout

  • Edit the homepage and add sections with 1–3 columns as needed.
  • Utilize Web Parts:
    • Hero Web Part: Highlight key announcements or resources.
    • Quick Links: Direct users to essential apps and portals.
    • News/Event Web Parts: Keep everyone up to date.
  • Republish to save your changes.

5. Use Images and Banners

  • Use high-quality, authentic images to showcase company culture.
  • Customize banners with the Hero Web Part to promote key initiatives.
  • Maintain consistency in icons and graphics for a professional look.

6. Apply Site Templates

  • Go to Settings > Apply a site template to ensure design consistency across teams or departments.

7. Test for Accessibility

  • Check color contrast and font sizes for readability across devices.
  • Make sure all links and buttons are easily navigable and accessible.

Best Practices

  • Keep it Simple: Avoid clutter for a cleaner user experience.
  • Be Consistent: Standardize colors, fonts, and layout across the intranet.
  • Use Hub Sites: Connect related sites for a seamless experience.
  • Gather Feedback: Solicit input from users and iterate improvements.

Branding your SharePoint site is an ongoing process that builds user trust and boosts productivity, transforming your environment into a powerful digital hub tailored to your organization’s needs. Start with logos and themes and expand as your digital workplace grows.

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