Presented by Microsoft Events, this Ignite 2025 session guides partners through building, shipping, and monetizing AI solutions via Microsoft Marketplace, featuring new tools, adoption insights, and real-world partner stories.

Marketplace Success for Partners: Building and Monetizing AI Solutions | PBRK424

Session Overview

In this Microsoft Ignite 2025 breakout, Microsoft experts share strategies for successfully leveraging the Microsoft Marketplace to build, launch, and monetize AI-powered solutions targeting both SMB and enterprise customers.

Key Topics Covered:

• The role of Microsoft Marketplace in the partner ecosystem
• Strategies for aligning your marketplace approach with sales and business growth
• Adapting to growing demand for intelligent applications and AI-driven agents
• Marketplace improvements and expanded adoption across large and small organizations
• How buying through Marketplace can help customers meet Microsoft commitments
• Success stories from real partners in the ecosystem
• Introduction of Arrow’s AI platform and the Our Sphere Assistant
• Announcement of Our Sphere AI 360 tool to help partners develop AI applications
• Insights on the future of AI partnerships, including Arrow’s AI Accelerator program

**Speaker(s)😗*

• Jason Graefe
• Mason McCoy

Related Resources:

• Microsoft Marketplace Partner Overview
• Marketplace Community
• Marketplace MPO
• Marketplace Rewards
• Co-sell with Microsoft

Related Sessions:

• PBRK420
• PTHR793

Chapters Breakdown:

• Overview of Microsoft’s startup and AI-native partnerships (0:00)
• AI transformation and marketplace priorities (2:16)
• Marketplace improvements and customer adoption (10:47)
• Growth in marketplace usage across organizations (11:54-12:09)
• Customer benefits from Microsoft commitments (12:09)
• Arrow’s AI platform and Our Sphere Assistant introduction (24:13-25:21)
• Launch of Our Sphere AI 360 and partner enablement (25:21)
• Future AI partnerships and Arrow’s Accelerator program (31:43)
• Partner success examples: 5Trend, Pangea, ServiceNow (35:51)

Conclusion

Partners interested in scaling their AI solutions and cloud offerings can gain practical insights on marketplace strategy, new partner tools, and real-world adoption, with guidance on maximizing new revenue opportunities through Microsoft’s growing ecosystem.